Impossible Foods Mission: Earth
After a year in the market, most people knew of the Impossible Burger, but they didn't know its true mission — to end mass meat production by 2025. This may sound far fetched, but our world needs wildly ambitious ideas like this, and NOT like billionaires trying to get us to MARS. So we made a campaign for people to fall back in love with Earth and show the world not only a brand mission, but a mission to save the planet.
After a year in the market, most people knew of the Impossible Burger, but they didn't know its true mission — to end mass meat production by 2025. This may sound far fetched, but our world needs wildly ambitious ideas like this, and NOT like billionaires trying to get us to MARS. So we made a campaign for people to fall back in love with Earth and show the world not only a brand mission, but a mission to save the planet.
The Mission: Earth campaign produced some of the company’s highest performing content to date, resulting in nearly 300 million unique impressions across online, social, and broadcast.
In addition to the awareness metrics, Impossible Foods’ Mission: Earth panel event fomented valuable long term relationships with various leaders in the sustainability community, including Jeffrey Sachs, and American economist, public policy analyst, and director of the Earth Institute at Columbia University who has since elevated the topic of animal agriculture’s contribution to climate change on the global stage, making it the focus of subsequent UN talks.
AdAge
Adweek
AdForum
Marketing Dive
Campaign Live
The Drum
Sustainable Brands
Organic Authority
Impossible Foods
IF Mission
In addition to the awareness metrics, Impossible Foods’ Mission: Earth panel event fomented valuable long term relationships with various leaders in the sustainability community, including Jeffrey Sachs, and American economist, public policy analyst, and director of the Earth Institute at Columbia University who has since elevated the topic of animal agriculture’s contribution to climate change on the global stage, making it the focus of subsequent UN talks.
PRESS
AdAge
Adweek
AdForum
Marketing Dive
Campaign Live
The Drum
Sustainable Brands
Organic Authority
Impossible Foods
IF Mission
I’m glad we met.