MOCA Los Angeles Art is for You
Art is for You was created for The Museum of Contemporary Art, Los Angeles to democratize art and draw a mass audience into the museum. We repositioned the museum by giving artists and members a voice and leveraged their opinions and art to communicate the message: Art is for you.
A video installation at MOCA collected the thoughts of renowned artists and visitors on their most personal experiences with contemporary art.
New membership increased beyond expectations over the course of the campaign and this ethos of making art for everyone has spread across the institution, including curatorial efforts such as the Urs Fischer Exhibit where more than 1500 members worked with the artist to build an installation.
MOCA audience discussions with contemporary artists and MOCA curators were created and focussed on the democratization of art.
MOCA audience discussions with contemporary artists and MOCA curators were created and focussed on the democratization of art.
I’m glad we met.